A child safety awareness campaign for Arunachal Pradesh Police, brought to life through AI-generated composition and animation. Rooted in Nyishi culture, built for real world protection.
*Project name under NDA

A child safety awareness campaign for Arunachal Pradesh Police, brought to life through AI-generated composition and animation. Rooted in Nyishi culture, built for real world protection.
*Project name under NDA

Project

Project

Project

Gold Ahoy

Gold Ahoy

Gold Ahoy

Client

Client

Client

Forvana Gaming

Forvana Gaming

Forvana Gaming

Year

Year

Year

2025-26

2025-26

2025-26

Category

Category

Category

Rebranding, Campaign

Rebranding, Campaign

Role

Role

Role

Lead Designer

Lead Designer

Lead Designer

Project Overview

A fully AI-generated animated awareness film on the POCSO Act, created for the Department of Women & Child Development, Government of Arunachal Pradesh. Built specifically for tribal audiences through authentic Arunachali characters, attire, and cultural detail, the film follows a child and her family through recognising unsafe behaviour, confiding in a trusted adult, and reaching a calm, empowering resolution. The entire production, from concept and character design through animation, voice, sound, and final edit, was completed in 5 business days by a single creator.

Challenege

The brief called for an animated awareness film that would genuinely connect with tribal communities, not a generic explainer with a few regional substitutions. Conventional studios usually treat cultural detail as a costly add-on, and require many weeks to produce it. The real challenge was delivering both extreme speed and uncompromising cultural authenticity, attire, face markings, architecture, character identity, at once.

Idea

Rather than localising a stock video, the story was built around a specific Arunachali family: a child, her parents, a schoolteacher, and a village elder, so the film would feel like it belonged to the community, not delivered to it. The arc was shaped around recognition, trust, and resolution, a child noticing unsafe behaviour, confiding in a trusted adult, the school stepping in, and a calm, empowering path to reporting. The bet was that a disciplined, fully AI-native pipeline could match a traditional studio's depth.

Execution

Production ran as a single-creator pipeline across pre-production, generation, and post, using specialist AI tools for distinct roles. AI generated Animation across 20-plus scenes, ElevenLabs for voice, finished in Industry grade softwares. The hardest problem was holding character identity, faces, attire, beadwork, consistent across dozens of independently generated scenes.

Enter password to view case study

Create a free website with Framer, the website builder loved by startups, designers and agencies.