A modern take on classic bingo, designed with a vibrant brand identity, polished UI, and motion-rich gameplay to create an engaging player experience.
PROJECT OVERVIEW
Within Bingo Champions, Cash Royale is the real-money tournament mode — the layer that turns a single game of bingo into a multi-entry, ranked competition with tiered cash payouts. My focus was designing its full lifecycle end to end: discovery, entry, live standings, rank-up moments, results, and refunds, as one connected system rather than a set of disconnected screens.
Tournaments are one of the highest-stakes surfaces in a real-money product. A confusing leaderboard or an unclear refund doesn't just hurt usability, it costs trust and, eventually, money. The brief was to make a fast-moving, numbers-heavy experience feel calm, fair, and easy to read at a glance.
About Clash Royale
Cash Royale runs as a live tournament card on the Bingo Champions home screen: a prize pool (e.g. $10,000), an entry fee, a slot count, and a countdown. Players can enter multiple times, up to 20 entries, each played on a fresh board, with cumulative scores rolling up into a shared leaderboard. Payouts are tiered rather than winner-take-all: 1st and 2nd place get fixed prizes, and a bracketed structure (ranks 4, 5–10, 11–50, 51–200) pays out smaller amounts further down the leaderboard, so even a player far from the top still has a reason to keep playing.
Why This Market Is Unforgiving
The US real-money mobile gaming space — the category Bingo Champions competes in — is one of the most critical and volatile audiences to design for, for a few concrete reasons:
The category is crowded and near-identical.
Dozens of sweepstakes-style bingo and casual-game apps compete for the same wallet, most running the same core loop (entry fee, prize pool, leaderboard). Differentiation has to happen in clarity and trust, not mechanics, because the mechanics are already commoditized.
Acquisition cost makes first impressions expensive
Most players arrive through paid acquisition, so a first tournament experience that confuses or alienates them isn't just a UX miss, it's a wasted acquisition dollar.
Regulation moves under the product
Real-money and sweepstakes gaming legality varies state by state and shifts over time, which means the product itself has to stay adaptable rather than assume a fixed rule set will hold.
Switching cost is zero
Players routinely have two or three competing apps installed at once. A single confusing screen, an unclear refund, or a rank that doesn't visibly update is enough reason to open a competitor instead, with no real cost to leaving.
Regulation moves under the product.
Real-money and sweepstakes gaming legality varies state by state and shifts over time, which means the product itself has to stay adaptable rather than assume a fixed rule set will hold.
That combination: high competition, low switching cost, shifting regulation, and a trust-first audience, is what made "legible and unambiguous" a business requirement here, not just a UX nicety.
Guiding Philosophy
The logo can be used in different variations basis on where the logo is being placed. The main Logo mark represents the true brand & should be used on areas of branding.
The other variations of logo can be created for App icon or graphics to evoke bold, playful, and authentic sense.
COLOR PALETTE
The logo can be used in different variations basis on where the logo is being placed. The main Logo mark represents the true brand & should be used on areas of branding.The other variations of logo can be created for App icon or graphics to evoke bold, playful, and authentic sense.
HEX: #F12EE4
RGB: (241, 46, 228)
CMYK: 0%, 81%, 5%, 5%
Primary Color
HEX: #FFC300
RGB: (255, 195, 0)
CMYK: 0%, 24%, 100%, 0%
Primary Color
HEX: #6B00C7
RGB: (107, 0, 199)
CMYK: 46%, 100%, 0%, 22%
Primary Color
TYPOGRAPHY
SF Pro Rounded was selected to support Bingo Champions' friendly, approachable, and modern visual identity. Its rounded letterforms bring warmth and playfulness to the interface while maintaining exceptional readability across gameplay, rewards, and promotional content. Designed to appeal to a broad audience, including the game's core demographic of middle-aged women in the U.S., the typeface creates a welcoming experience without compromising clarity. Its versatile range of weights (Medium, Semibold, Bold, and Black) establishes a strong visual hierarchy, ensuring information remains easy to scan across different screen sizes and interaction points while reinforcing the brand's fun yet trustworthy personality.
Medium
Semi-Bold
Bold
Black
Aa
Bb
Cc
Dd
Ee
Ff
Gg
Hh
Ii
Jj
Kk
Ll
Mm
Nn
Oo
Pp
Rr
Ss
Tt
Uu
Vv
Ww
Xx
Yy
Zz
0123456789!@#$%^&*()_+[]\,./{}:<>?
0123456789!@#$%^&*()_+[]\,./{}:<>?
Bingo
CHARACTER SYSTEM
To extend the brand beyond the interface, we developed a diverse cast of stylized 3D characters that brought personality and storytelling into the Bingo Champions experience. Each character was designed with a distinct appearance, expression, and visual identity while following a consistent art direction to ensure cohesion across the product.
The character system was used throughout gameplay, marketing campaigns, social media, tutorials, promotional events, and seasonal content, creating a more engaging and memorable brand experience.
Character Style
The characters follow a stylized 3D illustration style that combines expressive facial features, soft proportions, and premium rendering. Rounded forms, vibrant colors, and detailed lighting create a friendly, approachable look that complements the playful nature of the game while maintaining a polished, modern aesthetic.
This variety made the world of Bingo Champions feel more inclusive and relatable while giving the brand a richer visual identity.
Design Principle
Stylized 3D
Semi-Realistic
Rounded Forms
Bold Silhouettes
Expressive Faces
Dynamic Poses
Vibrant Colors
Soft Lighting
Rich Materials
Clean Detailing
UI ASSETS
Created a cohesive library of UI assets to establish consistency across the product. Every component was designed to reinforce the brand's playful personality while ensuring clarity and scalability as new game modes, rewards, and events were introduced.
MOTION DESIGN
Motion was an integral part of the Bingo Champions experience. From gameplay feedback to reward celebrations, I designed animations that enhanced usability, guided player attention, and brought the brand's playful personality to life.
For more UGC videos of asset related animation, feel free to reach out ot me.